REAL FACEBOOK REACTIONS WOW ( INSTANT )

What Marketers Need to Know About Facebook Reactions

Facebook recently released their new ‘Reactions’ feature, which means instead of just having the option of ‘Liking’ a post, users can now interact with a status update, article, or photo etc using one of six emotional reactions: Like, Love, Haha, Wow, Sad, and Angry.

How to Analyze Reactions on Your Posts

If you want to begin analyzing emotional responses to your content, you can get some limited analytics via Facebook Insights. Down the line, more tools might become available to help you analyze the data in a more efficient manner, but for now, you can drill down manually.

On a per post basis, you can see how many of each reaction a single post received. You can also see the number of clicks, shares, and comments. This insight gives marketers a more organized look at how their content is being interpreted and responded to by visitors, which can inform everything from your content marketing to product strategy.

How Should Businesses Use Facebook Reactions?

When it comes to improving your means of reaching out and touching your audience, Facebook Reactions can up your game. Businesses have just been handed a tool to learn how to improve their content and their offerings.

These new reactions can also mean more than just providing variety to Facebook users. Brands and businesses can take advantage of the ability to measure sentiment and actually gauge how their audience chooses to respond to certain articles, posts, images, and more. It also helps that the reactions are visible for tracking purposes in the Facebook Insights tool, as covered above.

The reactions of customers can also give you a better understanding of what they want from your brand. Although there is no ‘Dislike’ button, you may start to see customers using the ‘Angry’ button more than you thought. Or you may even see your audience reacting with the ‘Haha’ button, which could mean they want you to post more things that make them laugh.

Now that there are more options than ever for Facebook users to give an immediate response to posts, brands and businesses can really start to analyze their data and improve their strategy.