WHAT ARE FACEBOOK FOLLOWERS?
Well, Facebook followers are people who have opted-in to “follow” your profile or page, meaning that they will receive your updates in their timeline.
HOW DO YOU GET FACEBOOK FOLLOWERS?
The most common way: when people like your page, according to Facebook’s default settings, they become followers as well.
The same is true for personal pages, when people become friends; they automatically begin following each other, as well.
WHAT’S THE DIFFERENCE BETWEEN FACEBOOK PAGE LIKES, FRIENDS, AND FOLLOWERS?
Well, users can become friends with other users. That was more or less, the original premise of Facebook to facilitate personal relationships online.
Pages, though, introduced an impersonal aspect to Facebook. It makes sense; businesses, places, and other establishments aren’t actually people, but it’s helpful to have them included on Facebook. Because pages aren’t people, users can only “like” a page – they can’t become friends with it. So you can’t, for instance, become friends with the Solutionsoft – but you can like their page.
Finally, as we’ve mentioned, followers are people who have opted to receive updates from a person or page. The important distinction is that “following” is a separate action from the other two relationships. So, you can follow a page you haven’t “liked”, and you can choose to “like” a page and not follow its updates. The same goes for friends.
And, the same thing is true for the “Like” and “Follow” buttons on Solutionsoft‘s page. As a marketing agency, we tend to value Facebook followers. That’s because we value Facebook as a platform for engagement, and the only way people will engage with your content is if they see it.
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